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All BRAND COMMUNICATION Strategies must be accountable for the return on investments (ROI). Building only brand image is a secondary affair for us. The last mile communication mix is indeed the responsibility of the communication partner. A sale oriented approach that helps in the last mile such as; ‘I’ll be ready in two minutes’ by a noodle brand even though it may take a couple of minutes making it sustains the imagination in comparison to the reality. Similarly, a shampoo brand says I’ll make your hair silky and another says I’ll treat your dandruff like no other shampoo sustains the imagination and the reality may be strangely different. Image building follows when reach in taken care.

Brand Communication-Infographics - Spraks India

BRAND CAMPAIGNS

Brands are talkative!

To make them talk the right thing at the right time is our job!

Importantly BRAND COMMUNICATION is the study not only of the brands (the communicators) but also of the consumers (the listeners). And that’s exactly the complex brand strategy and BRAND COMMUNICATION we at Sparks India provide. With in-depth study of human behaviour, we dig out insightful gems to help brands communicate in the most desired manner. We help brands make the listeners aware of a new thing or present the same thing in a new light or surprise them sometimes playfully tease them, make them happy or bring smiles on their faces but all In all eventually win their hearts!

Brand-Identity-Infographic | Sparks India

BRAND IDENTITY:

It is “THE FIRST IMPRESSION” a brand communicates its proposition smartly. Brand identity (brand packaging) is the very first touch point, the ‘brand name’ and what it wants to be perceived by consumers. The components of the brand: name, logo, tone, tagline, typeface… creates to reflect the value proposition of the brand by trying to bring to the market to its customers.

It’s the first meeting, the first walk, the first talk! The first experience is always a memorable one! It’s the first thing you fall for!

Brand identity is definitely the first point of interaction for every brand. Brand identity in BRAND COMMUNICATION is as simple as a single alphabet ‘M’ becoming synonymous with the kind of burgers and a how just an everyday word an ‘apple’ becomes the biggest tech brand ever. This clearly establishes the power of brand identity in BRAND COMMUNICATION. Brand identity goes beyond logos into the hearts and minds of people.

At Sparks India, brand identity for us is what people see, say, believe and spread. From logo invention to logo maturation or restoration to fun and exciting taglines to contemporary stationery that will reflect your brand.

Brands are talkative!

But to make them talk the right thing at the right time is our job!

The most important thing about Brand Communication is the study not only of the brands (the communicators) but also of the consumers (the listeners).