Brand power may cease to exist in a scenario of the forever fiercely competitive world.
The real factor lies is keeping brand power and brand impact going on and on.
Strategizing a Brand property is akin to building an ever-evolving young brand. It has a potential to keep the brand power living and perhaps making the brand immortal.
Brand property associations can be images, sounds, slogans, colours, physical elements or a dedicated event.
The power of brand value association has a deep connect with the TG. The brand owns the brand property. The unified approach becomes a power optimized.
Brand property can be the fastest way to create a desirable brand. The strategy of brand property can be integrated into various ad campaigns, customer engagement programs or simply into product design, packaging or sales channel and internal customers.
Consider the brands that have successfully used the strategy of using a Brand Property to create the powerful and impactful brand association with the TG. Brand Britannia’s ring tone ‘tin tin tidin’ is a unique musical sound brand value that has associated with brand Britannia. Red colour with Coca-Cola, ‘swoosh’ with Nike’s sports shoes and Mumbai Marathon with Standard Chartered Bank. Take for instant the case in point of brand Standard Chartered Bank, it proudly displays the Brand Property of ‘Mumbai Marathon logo’ in it’s communication to get faster attention, emotional connect and a super big imagery.
All iconic brands have some unique brand property association tune or colour or imagery or a event that is carried for years and even decades. That’s the power of creating one such brand value that’s owned by a brand and that goes on and on for years, creating a special place in people’s hearts and minds. We study your brand and create a strong value that seamlessly coincides with your brand positioning and identity to help your brand making a lasting impression and higher recall.
BRAND PROPERTY CAN BE THE FASTEST WAY TO CREATE A DESIRABLE BRAND.
THE STRATEGY OF BRAND PROPERTY CAN BE INTEGRATED INTO VARIOUS AD CAMPAIGNS, CUSTOMER ENGAGEMENT PROGRAMS OR SIMPLY INTO PRODUCT DESIGN, PACKAGING OR SALES CHANNEL AND INTERNAL CUSTOMERS.